LekkiHost is a web hosting provider having over 10 years of experience in hosting field. We host thousands of domains with clients from around the world. We are committed to providing the most complete customer service available. With our advanced hosting features, your satisfaction is a guarantee. Our hosting is friendly.

CONVENIENT AND EASY TO USE – Customers will never have to face the difficulty of managing the server. As a Hosting Company, we provide professional hosting team, who are technically skilled and trained to assist its customers. You do not have to worry about managing the technicality of the server. Due to Shared Hosting Services, small business owners get plenty of time to concentrate on their business, and relegate any issues related to hosting services to the LekkiHost, their hosting service provider.

CUSTOMIZATION – All the requirements of the customer are fulfilled by providing additional features without charging extra rates. Customers are permitted to manage and administer their websites.

EFFICIENCY – Shared hosting provides efficiency to the small business owners. The speed of the internet depends upon the server space and bandwidth consigned to the website.

TECHNICAL SUPPORT – In addition to the various services provided by us as a Web Hosting Company, technical support is also included in it. There is no extra charge for providing technical support services. Customers usually get attracted towards those hosting companies, which provide 24/7 support, so that companies can utilize our services even at mid night.
Shared hosting specially for small business enterprises, are considered the best affordable plan available in the market. Small business owners can promote their product at very low rates and increase their popularity.
Compared to VPS and dedicated servers, shared hosting is much cheaper. You may expect to have better technical support if you are on VPS or dedicated hosting. However you are wrong. Actually Shared Hosting usually has faster technical support. It is very simple if your website goes wrong on a shared server, it might affect websites from other customers on the same server, and thus your web host is forced to solve your problems in a prompt manner. On the other end, if you are on VPS or dedicated server, you can manage the server by yourself, you have the necessary privilege to do so and your web host will expect you have the knowledge to manage the server by yourself. In case your websites on a VPS or dedicated server is down, it will not affect other websites from other hosting customers, so your web host may not be able to assist you immediately; but with LekkiHost, we will assist you in any way we can irrespective of the plan you have with us.

ADMINISTRATION AND MAINTENANCE – The administration and maintenance of a server is taken care of by the hosting provider which means that you don’t need to concern yourself with technical issues of the server. We will do all that for you at no cost.

MARKETING STRATEGIES FOR WEB HOSTING AUDIENCE

– By Princess Austen (Strategic Marketing & CRM Dept, LekkiHost Limited)

INTRODUCTION

Deciding which direction you want to take your business can be tough. If you’re just starting out, you might want to reach and then surpass some of your competitors. If you’ve been running a successful business for a few years now, maybe you’re looking to maintain the growth you’ve achieved. Whichever direction you’re headed, it’s important to keep your strategy simple.
As we all know there are huge amount opportunity for any business that is ready to set up their business online. A business can move from non-performing to accepting sales beyond their control. The difference in this action is by getting help from a reputable digital marketing agency that can drive result for you.
We will be outlining proven online marketing strategies to attract tons of prospective buyer to your start-up or small business.

1. CONTENT MARKETING

This is the art of communicating with your customers and prospects by creating and distributing valuable, relevant and consistent content to attract and retain your audience and it can drive profitable customer action for your business.

The major essence of content strategy is the belief that if we, as business/brand, deliver consistent content, valuable information about your product to buyers.
Content marketing is the present and the future of marketing.
You need to digest our definition about content marketing one more time, if you remove the valuable and relevant in the context above. That is the difference between content marketing and the any other form of passing information you get from the companies trying the easiest, quickest way to to sell their product.

Most of the time companies send information to their audience, it is so unfortunate that most of the time our audience might relate your content as spam all because there was no value in your content.

Regardless of the kind of marketing tactics you use, content marketing should be part of your process.





2. SOCIAL MEDIA MARKETING

Social media marketing: It is very important for content marketing strategy to always come first before social media strategy.
Social media is one medium for interacting with your prospects and building strong relationship. A lot of businesses have been using social media marketing to attract more prospects.
You can also spread the word about your business across the social media. Setting up profiles for your business on all social media platforms like (Facebook, Linkedin, Twitter, Google+) then you can start to implement online marketing strategies to build a large audience.

It is not necessary to be across all social media platforms, what you need to do is to look at the social media that is relevant to your business. Aside that social media interaction has the ability to convince prospects to do business with you, which has to do with the number of reviews you have on your social media fan page.





3. SEO

Search engine optimization reward every business or brand that consistently publishes quality content on their website. Before that can to be achieved, there are rules you will need to work on, such as meta tag, keyword and unique content.

Majority of audience is now searching on search engine (Google, Yahoo, Bing, Ask) to find product or services. Majority of the time, they go to the web pages that appear first on the search result which means only business with high-ranking will attract your audience through search engine.

Presently, global brand and authority sites like Wikipedia, top traffic websites, dominate the top spots for most keyword available online.

The smart approach is to adopt local SEO, according to stellar seo, 90% of consumers search online for products and services and nearly 70% of those searches are local. This means that if your business does not a have local presence, you could be missing out on thousands of leads daily. Missed leads equal missed profits, something that many businesses cannot afford in this competitive market.

For instance, if you sell used bags, rather target the generic “Used bags for sale”, you can target location-based key phrases liked “Used bag Lagos” or “Used bag for sale Ibadan”. Although this local SEO strategy will only display your website to a reduced number of audience.





4. INBOUND MARKETING

This can be refers to a marketing activity that bring in visitor to your website, blog rather than marketers having to go out to get prospects to visit their business.

Inbound marketing earns customers attentions, and it makes the company to be easily seen, and draws customers to the website or blog with meaningful content.

To succeed in content marketing, you have to offer valuable content that will solve your prospects’ need, answer their question regarding your content, and help them an informed decision. You can make your content in various forms – which include – ebooks and reports, videos, article, blog posts, article.

By adopting a content marketing strategy, prospects will see that you truly care about its customers. They will always remember your brand when they need your products or services.





5. PAY PER CLICK ADVERTISING

If you want to get quick result, then pay per click advertising is for you. Rather than trying free promotional way of marketing your website in order to get to the top of search engines then you can set up a PPC campaign.
By applying for PPC, you will only have to pay for click on your ads, this online marketing strategy present your brand to online prospects – regardless of your ranking.
Aside that your advert will display on the search engine result page for your targeted keyword, they will also be displayed on major blogs and websites with relevant content.





6. REPUTATION MARKETING

This strategy has to do with building 5-star reputation for your business. Reputation marketing is a very powerful strategy because the success of every business depends on the reputation they have been able to build over time.
The online audience is always ready to buy a product or service with some five star rating-even if they have never heard the business name before. They will trust their opinions and reviews.
Reputation marketing could make or tarnish other online marketing strategies that you may have applied to your business. A single negative review about your business can discourage thousand of customers that are willing to purchase your service or product. Even if your website is ranking high on the search engine, a quality strategic content marketing, and a very strong social media presence.
A good marketing reputation, coupled with other outlined strategies will bring great result in terms sales and revenue. If your main goals are to attract audience then this strategy is on point and you will be amazed with the result.

SUMMARY

The marketing strategy of any business has a lot to do with its success or failure. The best products can nosedive and the lesser products can scale great heights just because of a great marketing strategy. On the web, there are lots of people doing business through selling a host of products. In this Internet age, to be successful in any business it is vital to have a web presence. You need the best marketing strategies to market your goods really well on the web. Using affordable search engine marketing is the best way to go about the marketing strategy on the web.

Every business works under a set budget. Affordable search engine marketing is the best way to go about the entire thing. If you have a web presence for your business, then you must make all efforts to tell everyone all about your site. How can anyone know if you do not tell them something about your business and its website? For promoting your site on the web, you can try search engine optimization. In search engine marketing you can commence pay per click advertising, affiliate marketing programs, Internet marketing and content optimization and management.

WHY SHARED HOSTING IS BETTER FOR SMALL BUSINESSES

Many beginners may have heard of shared hosting. In this guide for hosting beginners, we will discuss shared hosting. What is shared hosting, what are the BENEFITS of shared hosting? You will learn not only the shared hosting benefits but also useful tips to help you make informed purchase decision.
Basically shared hosting or shared server is to host your websites on the same web server shared with many other websites or hosting customers.
Shared hosting is the most commonly used method of hosting. Compared to other hosting options, VPS hosting and Dedicated Hosting, shared hosting is more popular for easier management and low cost. If you a trial hosting, temporary hosting, blog hosting, individual website hosting, small business hosting, you can try the shared hosting option before committing yourself for something more expensive.
A well-designed website is the reflection of designer skills. It represents the services of the company, which attracts the customers. There are wide options of hosting services in the market. The appropriate hosting service, for your company advances your company.
As compare to all other hosting plans available in the market, shared hosting is very popular. It is the best hosting plan for any company, specially small or mid-sized companies. Small business owner can utilize the benefits of shared hosting for endorsing their products at very low rates.
In order to take full advantage of shared hosting in your business, you should have perfect knowledge of the term “SHARED HOSTING”.
To take advantage of web hosting the business owner has to have thorough knowledge about shared hosting and the benefits they can attain by using this hosting service.

WHAT IS SHARED HOSTING

Shared hosting is a web hosting in which the service provider serves pages for multiple websites, each having its own internet domain name, from a single web server. In other words, Shared hosting is much more like living in a unit where you have your own room but you share a common space with your flat mates. You also share building maintenance costs with all your neighbors. It’s a great option if you are on your own, your requirements are very basic and costs as the main factor.
Web Hosting companies in which the server hosts the web pages from many other websites render shared Hosting. The web server will allocate, precise amount of space that depends upon the client’s website, which is to be introduce over internet. The most interesting thing of shared hosting is there are multiple websites, which uses the same web server, but are only allow functioning at their allocated space on the server.
Shared hosting specially for small business enterprises, are considered the best affordable plan available in the market. Small business owner can promote their product at very low rates and increase their popularity.

BENEFITS OF SHARED HOSTING ON SMALL BUSINESSES

COST EFFECTIVE –Generally Shared hosting is very cheap, you can enjoy shared hosting services at a very low cost. Every owner of the company whether big or small, always want excellent services at a cheaper rates. Shared hosting can prove to be very beneficial to the small as well as big companies. It provides its services at very affordable rates, which satisfy the need of business owners.

CONVENIENT AND EASY TO USE – Customers will never have to face the difficulty of managing the server. Hosting services provides professional hosting team, who are technically skilled and trained to assist its customers. Companies do not have to worry about managing the technicality of the server. Due to Shared hosting services, small business owners get plenty of time to concentrate on their business, and relegate any issues related to hosting services to the hosting service provider.

CUSTOMIZATION – All the requirements of the customer are fulfill by providing additional features without charging extra rates. Customers are permit to manage and administer their websites.

EFFICIENCY – Shared hosting provides efficiency to the small business owners. The speed of the internet depends upon the server space and bandwidth consign to the website.

TECHNICAL SUPPORT – In addition to the various services provided by the Web Hosting Company, technical support is also included in it. There is no extra charge for providing technical support services. Customers usually get attracted towards those hosting companies, which provides 24/7 support, so that companies can utilize the services of hosting company even at mid night.
Shared hosting specially for small business enterprises, are considered the best affordable plan available in the market. Small business owner can promote their product at very low rates and increase their popularity.
Compared to VPS and dedicated servers, shared hosting is much cheaper. You may expect to have better technical support if you are on VPS or dedicated hosting. However you are wrong. Actually Shared Hosting usually has faster technical support. It is very simple if your website goes wrong on a shared server, it might affect websites from other customers on the same server, thus your web host are forced to solve your problems in a prompt manner. On the other end, if you are on VPS or dedicated server, you can manage the server by yourself, you have the necessary privilege to do so and your web host will expect you have the knowledge to manage the server by yourself. In case your websites on a VPS or dedicated server is down, it will not affect other websites from other hosting customers, so you web host may not be able to assist you immediately.

ADMINISTRATION AND MAINTENANCE – The administration and maintenance of a server is taken care of by the hosting provider which means that you don’t need to concern yourself with technical issues of the server.

Miss Favour Kalu, Front Desk, LekkiHost Limited, shared some stats she has about a day in the Life of the Internet.

• 3,417,108,799 is approximately the number of internet users worldwide.
• 70% of them, use the internet every day.
• The number of internet users has grown by 566% since 2000.
• Currently, 40% of the world’s population uses the internet.
• 8 new people start using the internet every seconds. In other words, more than 3 billion people in the world are internet users.

WHAT ARE THE THINGS PEOPLE CAN USE INTERNET FOR ON A DAILY BASIS.
1. EMAIL: 144 billion emails are sent each day. Gmail which is the most popular email provider, have 425 million active users on daily basis.
2. SEARCH ENGINES: Google which is the most popular search engine, has about 3,278,688,524 searches everyday.
3. FACEBOOK: Research has shown that 500 million people log into Facebook each day. *– 28% or 18 – 34 years old, check Facebook before getting out of bed. *- More than 500 TB of data are uploaded to Facebook everyday which are equivalent to 10,000 DISCS; 20, 000 BLU – RAY DISCS. *-2.7 Billion likes are given. *-300 million new photos are uploaded.
4. TWITTER: Around 175 million tweets are sent every day.
5. INSTAGRAM: 40 million photos are taken every day. *-8, 500 million likes *-1,000 comments every second.
6. YOUTUBE has 4,000,000,000 views everyday.
7. GOOGLE+ – 340 million user eachday.
8. LINKEDIN – 200 million users each day
7. TUMBER – 150 million users each day.
8. REDDIT – 43 million users each day.
9. PINTEREST – 25 million users each day.

Favour Kalu
Front Desk
LekkiHost Limited
Email:- favour.kalu@lekkihost.com

The US has confirmed it is finally ready to cede power of the internet’s naming system, ending the almost 20-year process to hand over a crucial part of the internet’s governance.

The US is giving up a considerable power over the way the internet functions

The Domain Naming System, DNS, is one of the internet’s most important components.

It pairs the easy-to-remember web addresses – like bbc.com – with their relevant servers. Without DNS, you’d only be able to access websites by typing in its IP address, a series of numbers such as “194.66.82.10”.

More by circumstance than intention, the US has always had ultimate say over how the DNS is controlled – but not for much longer.

It will give up its power fully to Icann – the Internet Corporation for Assigned Names and Numbers – a non-profit organisation.

The terms of the change were agreed upon in 2014, but it wasn’t until now that the US said it was finally satisfied that Icann was ready to make the change.

Icann will get the “keys to the kingdom”, as one expert put it, on 1 October 2016. From that date, the US will lose its dominant voice – although Icann will remain in Los Angeles.

If anyone can, Icann?

Users of the web will not notice any difference – that’s because Icann has essentially been doing the job for years anyway.

But it’s a move that has been fiercely criticised by some US politicians as opening the door to the likes of China and Russia to meddle with a system that has always been “protected” by the US.

“The proposal will significantly increase the power of foreign governments over the Internet,” warned a letter signed by several Republican senators, including former Presidential hopeful, Ted Cruz.

Whether you think those fears are justified depends on your confidence in the ability of Icann to do its job.

With DNS web users are able to use easy-to-remember addresses

It was created in 1998 to take over the task of assigning web addresses. Until that point, that job was handled by one man – Jon Postel. He was known to many as the “god of the internet”, a nod to his power over the internet, as well as his research work in creating some of the systems that underpin networking.

Mr Postel, who died not long after Icann was created, was in charge of the Internet Assigned Numbers Authority (IANA). Administration of the IANA was contracted to the newly-formed Icann, but the US’s National Telecommunications and Information Administration (NTIA), part of the Department of Commerce, kept its final say over what it was able to do.

It’s that final detail that is set to change from October. No longer will the US government – through the NTIA – be able to intervene on matters around internet naming.

It rarely intervened. Most famously, it stepped in when Icann wanted to launch a new top-level domain for pornography, “.xxx”. The government wanted Icann to ditch the idea, but it eventually went ahead anyway.

From October, the “new” Icann will become an organisation that answers to multiple stakeholders who want a say over the internet. Those stakeholders include countries, businesses and groups offering technical expertise.

Best option

“It’s a big change,” remarked Prof Alan Woodward from the University of Surrey.

“It marks a transition from an internet effectively governed by one nation to a multi-stakeholder governed internet: a properly global solution for what has become a global asset.”

Technically, the US is doing this voluntarily – if it wanted to keep power of DNS, it could. But the country has long acknowledged that relinquishing its control was a vital act of international diplomacy.

Other countries, particularly China and Russia, had put pressure on the UN to call for the DNS to be controlled by the United Nations’ International Telecommunication Union.

Russia had been among the countries calling for the internet to be controlled by the UN

A treaty to do just that was on the table in 2012 – but the US, along with the UK, Canada and Australia, refused, citing concerns over human rights abuses that may arise if other countries had greater say and control over the internet and its technical foundations.

Instead, the US has used its remaining power over DNS to shift control to Icann, not the UN.

In response to worries about abuse of the internet by foreign governments, the NTIA said it had consulted corporate governance experts who said its the prospect of government interference was “extremely remote”.

“The community’s new powers to challenge board decisions and enforce decisions in court protect against any one party or group of interests from inappropriately influencing Icann,” it said in a Q&A section on its website.

As for how it will change what happens on the internet, the effects will most likely be minimal for the average user.

“This has nothing to do with laws on the internet,” Prof Woodward said.

“Those still are the national laws that apply where it touches those countries.

“This is more about who officially controls the foundations of the Internet/web addresses and domain names, without which the network wouldn’t function.”

The Writer, Dave Lee